Privacy Policy | LUMEN - Main Website
top of page

Privacy Policy

LUMEN Optimal Wellness ("we," "us," "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and your choices.

Information We Collect

  • Contact information you provide when booking, subscribing, or contacting us (name, phone, email, address)

  • Health and intake information collected in person as part of your consultation and treatment planning — this is collected and handled separately from website data and used solely to provide services

  • Booking and scheduling data through our booking platform (Boulevard)

  • Payment information, processed by our payment and financing providers — we do not store full payment card numbers ourselves

  • Website usage data, collected automatically via cookies and similar tracking technologies (see below)​

​

How We Use Your Information

  • To schedule, confirm, and remind you of appointments

  • To build and deliver your personalized treatment plan

  • To communicate with you about your account, services, and — where you've opted in — promotional updates

  • To improve our website and services

  • To comply with legal obligations

​

Text Messaging (SMS) Consent

By providing your phone number through our website, booking process, or in person, and opting in, you consent to receive text messages from Lumen Optimal Wellness, including appointment confirmations, reminders, customer service replies, and occasional updates about services, availability, or promotions.

  • Message frequency varies depending on your interactions with us.

  • Message and data rates may apply.

  • Consent is not a condition of purchase — you can book and receive services without opting into text messaging.

  • To opt out, reply STOP to any message at any time. To get help, reply HELP or contact us directly (see contact info below).

  • We do not share, sell, or otherwise disclose your opted-in SMS information to third parties, except as required by law or in connection with a legal obligation.

​

Email Communications

If you opt in to receive email from us, your email address will be used only to send you updates, promotions, and information related to Lumen Optimal Wellness. We do not share, sell, or rent your email address to third parties. You may unsubscribe at any time via the link in any email.

​

Cookies & Tracking Technologies

We and our advertising partners use cookies, web beacons, and similar technologies to understand site usage, remember preferences, and measure the effectiveness of our advertising. These tools may collect information about your visit and, in some cases, allow ads to be shown to you on other platforms based on your visit to our site.

 

Most browsers accept cookies by default; you can change your browser settings to refuse or limit cookies, though this may affect how some parts of our site function. For general information on cookies, see the FTC's consumer guidance: https://www.consumer.ftc.gov/articles/0042-online-tracking

​

Personalized Advertising

We advertise using Meta (Facebook/Instagram) and may use its Custom Audiences feature, which allows us to show ads to people on our contact list when they're on Facebook or Instagram. We provide information such as email address or phone number to Meta to identify matching accounts; we do not control and are not responsible for Meta's own use or handling of that information under its privacy policy. To opt out of Custom Audience ads, email us at the contact below with "Opt Out of Custom Audience Ads" in the subject line, including your name and the email address to remove.

​

We also use Google Ads and Google Analytics, which connect activity on this site with Google's advertising network to measure ad performance and, where enabled, show you relevant ads on other sites. Google Analytics may collect audience data such as general age range, gender, and interests to help us understand site visitors. We do not control and are not responsible for Google's own use of this data under its privacy policy.

Managing ad preferences generally: you can opt out of interest-based advertising broadly through the Network Advertising Initiative (http://www.networkadvertising.org/choices/) and the Digital Advertising Alliance (http://www.aboutads.info/consumers).

​

Do Not Track

Some browsers send "Do Not Track" signals. Because there's no consistent industry standard for how these signals should be interpreted, we do not currently respond to them.

​

How We Share Information

We share information only as needed to operate our business, including with:

  • Our booking and CRM platforms (Boulevard, GoHighLevel)

  • Our messaging and communications platforms

  • Payment processing providers

  • Meta and Google, for ad measurement and audience matching as described above

 

We do not sell your personal information to third parties, and we do not share it with data brokers.

​

Data Security

We use reasonable security measures consistent with industry standards to protect your information, including encryption of data in transit. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

​

Your Choices & Rights

  • Opt out of text messages any time by replying STOP

  • Opt out of marketing emails via the unsubscribe link in any email

  • Opt out of personalized advertising as described above

  • Contact us to ask what information we hold about you or to request corrections

  • Depending on your state of residence, you may have additional privacy rights — contact us with any request

 

Children's Privacy

This site is a general-audience site. Consistent with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information online from children under 13. If a parent or guardian believes their child under 13 has submitted personal information without consent, contact us and we will remove it.

​

Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

​

Contact Us

Lumen Optimal Wellness 2931 Monte Vista Blvd NE, Albuquerque, NM 87106 (505) 205-1475 lumenoptimalwellness.com

bottom of page